Not too long ago, businesses relied
on large advertising budgets to help get their message out to the
public. The majority of these budgets were dedicated to traditional
advertising methods such as: television, radio and print media to
market their goods or services. Often times the expense is just not
worth the reward.
Plainly speaking, people are extremely busy and are constantly getting
bombarded with information. This clutter of information greatly increases
the chance of your message getting lost amongst the noise
that occurs in an individual's daily life.
If you are new to social networking you might be asking yourself,
"How is developing an intuitive social networking campaign going
to help my company grow?"
In their book, Throwing
Sheep in the Boardroom: How Online Social Networking Will Transform
Your Life, Work and World, Matthew Fraser and Soumitra Dutta,
state that the use of social networking sites and services in a
business context presents the potential of having a major impact
on the world of business and work (2008).
It is several years later
and we now see that they were 100% correct! It is hard to
find a television show, movie, company, product or service that
does not have a Facebook or Twitter presence.
Every music artist, professional athlete, and even your favorite
politician have Twitter and Facebook pages.
Make no mistake your audience is out there and they are listening,
waiting to hear from you through all of your social networking
Effective software developed for your specific social networking
needs can help any business achieve the following:
- Foster and enhance participation and collaboration between partners,
service providers and decision makers
- Quickly share and access
information and/or resources to inform, entertain or support dialogue
on key issues impacting those connected to the social network
with specific audiences e.g. common interest groups, public and
- Promote a sense of membership to a community within
- Establish a professional relationship with people who
hold shared interests (e.g. via LinkedIn)
- Stay up-to-date on
work by peers and on industry trends
Our knowledgeable software developers can help design a social networking
campaign allowing you to blog, or tweet your opinions and news. With
the proper social networking integration, your content can spread
virally with the help of sites like Facebook and MySpace.
You can also increase your online presence by having dual viewer
ship by hosting videos on your website and YouTube simultaneously.
No matter what the product or service, it is extremely important
to allow users to share information
bookmarking. When customers or clients utilize social
bookmarking they are able to more effectively organize the information
they like and share it with others.
Social networking also extends to photographs. Store all of your
stunning photos on sites, like Flikr or
to help draw a bigger crowd thus increasing your online footprint.
Your software could also be designed for geo-tagging or geo-social
help communities develop around specific interests allowing you to
better target your customer base.
But, why stop with social network marketing? There is
another type of networking that can be done online that can help
your business succeed. Brand
networking allows your customers to
connect on a different type of platform and directly connect to the
brand image itself. Capitalizing on this new trend will have the
brand doing most of the work for you. Your networking software will
help the brand develop its own social networking capabilities by
allowing certain levels of participation such as allowing users to
rank and score what they like and dislike; giving you instant consumer
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